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MarketingmoderateSEOcontenttraffic

SEO / content (incremental organic traffic)

Agency is paid per incremental organic session above a trailing baseline.

When to use this

Use when you want an SEO/content partner paid on traffic they actually move, not retainer hours. Set the baseline as a trailing 3-month average; typical rate $0.10–$0.50 per incremental session, capped monthly.

What’s pre-filled

PartiesBrand Co. (payor), SEO Agency LLC (payee)

Term6 months

OutcomesIncremental organic sessions

Formulalinear: 0.25 * max(0, sessions_current - sessions_baseline)

Verifierplatform

Settlementcard · net 30 days from monthly report

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